Google Ads · Dubai & the UAE
Google Ads agency in Dubai
Campaigns built around your margin, not your impression share. We would rather run a smaller account that makes money than a large one that reports reach.
What the audit tells you
- How much of last month went to search terms you would never bid on
- Negative keyword and structure gaps costing you daily
- Whether your landing pages match the ads sending traffic
Get your free audit
No cost, no obligation, and the findings are yours whether or not you hire us.
The problem
Four faults account for most wasted spend we find in UAE accounts.
Broad match running without a negative list. A single catch-all campaign mixing brand and non-brand. Conversion tracking firing on page views. And landing pages that were never built for the ad that sends traffic to them.
Each is cheap to fix and expensive to leave. In an auction as competitive as Dubai's, a month of unfiltered broad match can account for a meaningful share of a quarter's budget.
What you get
What is included
Written account audit
Structure, search terms, negatives, bidding, tracking and landing page fit — delivered as a document before anything is changed.
Search campaigns
Tight ad groups, intent-matched keywords, disciplined negative lists, and ad copy written per group rather than per account.
Shopping and Merchant Center
Feed hygiene, title and attribute optimisation, and campaign structures split by product margin.
Performance Max
Asset groups and audience signals, with the brand exclusions that stop PMax quietly taking credit for traffic you already had.
Landing page alignment
We will tell you when the page is why the campaign is failing — and we can rebuild it, because we build sites too.
Search term mining
Weekly. This is where wasted spend is found, and it does not happen on its own.
How it runs
Four steps, in this order.
- Step 1
Free audit
A written review of what is working, what is wasting money, and what we would change first.
- Step 2
Fix tracking
Conversions verified before any structural change, so improvements are measurable.
- Step 3
Restructure
Rebuilt around margin and intent, with negatives and exclusions in place from day one.
- Step 4
Optimise weekly
Search terms, bids, budget pacing and creative, reported against your CPA target.
Suggested starting point
AED 8,000+ / month in mediaManagement is a flat monthly fee based on account complexity, not a percentage of what you spend. Audit-only engagements are available as fixed-fee work.
Questions
Before you enquire
What does a Google Ads audit cover?
Account structure, search term waste, negative keyword gaps, bidding strategy, conversion tracking accuracy, Merchant Center feed health where relevant, and whether your landing pages match the ads. You get it as a written document.
Do you work with Shopping and Performance Max?
Yes, including Merchant Center feed work. PMax needs brand exclusions to be judged honestly, and we set those up before using it as a benchmark.
We are already running ads. Can you take over mid-flight?
Yes. We audit first, fix tracking, then restructure in stages so you do not lose the account's learning history.
Can you guarantee a cost per lead?
We agree a target and report against it weekly, but no agency can guarantee an auction outcome. What we can guarantee is that you will know early if the target is unrealistic.
Start with the audit. Decide afterwards.
Send us your site and your current spend. We will come back with what we would change first, what it would take, and what it would cost. The findings are yours either way.