Meta Ads · Dubai & the UAE
Meta Ads agency in Dubai
Facebook and Instagram still move product across the UAE. Creative and signal quality now decide your cost per result — targeting is largely automated.
What the audit tells you
- Pixel and Conversions API health, and the events being lost
- Where your own ad sets are bidding against each other
- Creative fatigue — what is past its useful life
Get your free audit
No cost, no obligation, and the findings are yours whether or not you hire us.
The problem
Targeting stopped being the lever. Most accounts have not caught up.
Broad audiences plus Advantage+ frequently outperform the hand-built interest stacks agencies used to charge for. What still matters is the creative, the signal you send back to Meta, and a structure that stops your own ad sets bidding against each other.
The UAE adds its own wrinkle: a highly multilingual, high-income, heavily mobile audience where scroll-stopping creative in the first two seconds matters more than almost anywhere else, and where a generic regional creative will quietly underperform.
What you get
What is included
Account and signal audit
Structure, audience overlap, attribution settings, pixel and Conversions API health, and where budget is being spent twice.
Conversions API
Server-side events alongside the pixel, so iOS and browser restrictions stop eating your reported conversions.
Campaign architecture
Prospecting, retargeting and retention properly separated, with exclusions that end internal auction competition.
Advantage+ tested honestly
Advantage+ Shopping and broad campaigns benchmarked against your existing structure, not adopted because they are new.
Catalogue and dynamic ads
Product feed setup and dynamic retargeting for ecommerce, travel inventory and app catalogues.
Creative production
Static, motion and short-form video produced in-house, tested as variants, refreshed before fatigue hits.
How it runs
Four steps, in this order.
- Step 1
Free audit
Account structure, overlap, signal quality and creative fatigue — written down, with the first three fixes ranked.
- Step 2
Fix the signal
Conversions API and event mapping, so Meta is optimising toward real outcomes.
- Step 3
Restructure and consolidate
Fewer, better-funded ad sets, with exclusions so they stop competing.
- Step 4
Test creative continuously
Angles, hooks and formats on a refresh cycle agreed in advance.
Suggested starting point
AED 8,000+ / month in mediaBelow this, Meta's learning phase often does not complete and results are too noisy to optimise against. Creative production can be bundled or billed separately.
Questions
Before you enquire
Do we really need the Conversions API?
On any account spending seriously, yes. The pixel alone loses a meaningful share of events to browser and iOS restrictions, and Meta optimises on the signal it receives, not the sales you actually made.
Is Meta right for our category in the UAE?
For ecommerce, travel, food, family activities and local services, usually. For narrow B2B, often not — intent is lower than search, and we will say so rather than take the retainer.
Do you produce the creative?
Yes — static, motion and short-form video, shot and edited in-house. If you have an in-house team we will brief them instead and test what they produce.
How often should creative be refreshed?
It depends on spend and audience size. High-spend accounts often need new creative every two to three weeks; smaller accounts can run six to eight. We agree the trigger before fatigue starts costing you.
Start with the audit. Decide afterwards.
Send us your site and your current spend. We will come back with what we would change first, what it would take, and what it would cost. The findings are yours either way.