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Performance & growth
Mobile app install campaigns
Installs are the easy number to report and the wrong one to optimise. We run these campaigns against activated users and in-app revenue.
How this works
A cheap install that never opens the app costs more than an expensive one that books. Most app campaigns are judged on cost per install because it is the number the platform shows first.
We map your activation and revenue events into the ad platforms, then let the algorithms optimise toward those instead.
Scope
What is included
Attribution setup
AppsFlyer, Adjust, Branch or Firebase configured and validated before launch, including SKAdNetwork conformance on iOS.
Event mapping
Registration, first booking, purchase and retention events passed back to each ad platform.
Google App Campaigns
Asset group structure, bidding toward in-app actions rather than installs.
Meta app campaigns
Value optimisation and lookalikes built from activated users, not installers.
Apple Search Ads
Brand defence plus category and competitor terms on the App Store.
Store listing optimisation
Title, subtitle, keywords, screenshots and how they affect paid conversion rate.
Where we do this
Kidzapp.com
A family activities app across the UAE, where our remit is demand: organic search, paid campaigns and app install activity measured on activated users and completed bookings rather than raw installs.
What we report on
The numbers we are judged on.
Cost per activated user
The number tied to revenue.
Day 7 and day 30 retention
Quality of the traffic, not just volume.
In-app revenue per install
What the campaign is actually worth.
Questions
Before you enquire
Do we need an MMP like AppsFlyer?
For meaningful iOS measurement, effectively yes. Firebase alone can work for Android-only apps on a smaller budget.
Can you fix attribution that is already broken?
Usually. It is the first thing we audit, and it is often why previous campaigns looked worse than they were.
Do you work on iOS as well as Android?
Yes, though iOS measurement is coarser post-ATT and we set expectations accordingly.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.