Platforms we run, not case studies we borrowed.

Search and availability, pricing and mark-up rules, itinerary building, vouchers and cancellation policies, B2B agent panels with wallets and credit limits, and payment gateways for both markets — then the search and paid media that fills them. The travel brief is unforgiving: inventory changes hourly, margins are thin, and a broken booking step costs a sale immediately. Handling both sides means a conversion problem gets fixed in the code, not explained in a deck.

Ordering platforms that often run two operating models at once — restaurant partners in one market, home and cloud kitchens in another. Different regulation, different logistics, different buyer, one platform. Merchant onboarding, menu management, the ordering and checkout experience, dispatch, the CRM layer that brings people back, and the campaigns that bring them in the first time.

Catalogue and inventory management, variants and pricing rules, payment gateways covering INR and AED with COD and EMI where they matter, courier and serviceability integrations, returns, and an offer engine with clear precedence logic. Merchant Center feeds, Meta catalogue and GA4 ecommerce events go live with the store rather than six weeks later.

Where the remit is demand rather than the build: organic search, paid campaigns and app install activity across Google, Meta and Apple Search Ads. Installs are the easy number to report and the wrong one to optimise, so attribution and in-app events are configured before spend starts and campaigns are measured on activated users and completed bookings instead.

The cheapest revenue in any of these businesses is the customer already paid for. Lifecycle journeys, abandoned cart and abandoned booking recovery, booking reminders, broadcast campaigns and behavioural segmentation — plus a support desk that pulls WhatsApp, email and web enquiries into a single queue with owners, statuses and response times attached, so nothing sits unanswered over a weekend.

Technical SEO and content for platforms with thousands of inventory pages, structured data so search features and AI assistants quote you accurately, and the GA4 and tagging layer every other decision depends on. When the tracking is wrong, budget quietly moves toward whichever channel is best at taking credit.