Platforms we run, not case studies we borrowed.

An online travel platform covering tours and activities, visa services and passport assistance. We built the product — search and availability, pricing rules, supplier and payment integrations, and an agent-facing panel — and we run the search and paid media that fills it. The travel brief is unforgiving: inventory changes hourly, margins are thin, and a broken booking step costs a sale immediately. Owning both sides means a conversion problem gets fixed in the code, not explained in a deck.

A food ordering platform running two operating models at once: restaurant partners in India, and home kitchens in the UAE. Different regulation, different logistics, different buyer — one platform. We handle merchant onboarding, the ordering and checkout experience, the CRM layer that brings people back, and the campaigns that bring them in the first time.

A things-to-do app helping families across the UAE find and book activities. Here our remit is demand: organic search, paid campaigns and app install activity. Installs are the easy number to report and the wrong one to optimise, so the campaigns are measured on activated users and completed bookings instead.