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Web & app development
Google Things to Do integration
Your tickets, shown with a booking link at the exact moment somebody searches your attraction. If you are not there, an OTA is — selling your inventory and keeping the commission.
How this works
Google Things to Do surfaces attraction tickets, tours and activities directly in Search and Maps. Partners can surface their inventory through free listings as well as a dynamic ad format, and Google encourages attractions, tour operators and activity providers to work with their reservation technology provider to take part.
Booking links can be promoted at zero cost, in the same way as the free hotel booking links Google introduced earlier. The catch is connectivity: your inventory has to reach Google as a structured feed, and that is where most operators stall. We handle both the listing side and the technical integration.
Scope
What is included
Eligibility review
Business Profile verification, address completeness and whether your inventory qualifies for the operator or POI route.
Feed build
Structuring your products, prices, availability and deep links into the format Google requires.
Connectivity path
Direct integration, or through your reservation system or channel manager where one already exists.
Landing page readiness
Deep links that land on a bookable page rather than a homepage — the most common reason listings underperform.
Listing optimisation
Product titles, descriptions, imagery and pricing accuracy across the modules.
Things to Do Ads management
Campaign setup and optimisation for the paid module, run alongside the free listings.
In detail
Where your inventory can appear.
Free booking links
Your official links appear alongside OTA listings at no media cost, often with an ‘Official Site’ badge that pulls direct bookings away from resellers.
Operator Booking Module
Direct booking links inside your own Google Business Profile, so your offer appears before third-party sellers on your own listing.
Attractions and POI modules
Entry ticket options shown against the point of interest itself, letting travellers compare admission prices at the moment of intent.
Things to Do Ads
The paid module, integrated with Google Ads, for high-intent searches where free placement alone is not enough.
Where we do this
Travelzeego.com
Our own booking platform: search and availability, pricing and mark-up rules, supplier and payment integrations, and a B2B agent panel with wallets and credit limits. Every hard problem here is one we solved for ourselves first.
What we report on
The numbers we are judged on.
Direct bookings
Revenue that does not carry an OTA commission.
Presence on your own POI
Instead of only your resellers appearing.
Live pricing accuracy
Real availability shown at the point of decision.
Questions
Before you enquire
Is Google Things to Do free?
The booking links are free to appear in. There is a separate paid ads module. The cost is the integration work and keeping the feed accurate.
Do we need a booking system already?
You need bookable, deep-linkable products with real-time availability. If you are taking bookings by email or WhatsApp today, that has to be solved first — which we can also build.
Who is eligible?
Attractions, tour operators and activity providers with a verified Google Business Profile including a full business address. We check your specific case before quoting.
Is this listing management or API work?
Both, and they are separate pieces. Listing and profile work can start immediately; the feed integration depends on what your reservation system can output.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.