How this works
The category is full of inflated numbers. Purchased followers, engagement pods and screenshots of reach that never translated into a single sale.
We check audience data before contracting, negotiate usage rights so good content can be run as paid media, and hold every creator to a tracked outcome.
Scope
What is included
Creator sourcing
Shortlisting on audience geography, age, authenticity and past commercial performance — not follower count.
Briefing
Briefs that give a clear message and enough creative freedom that the content does not read as an advert.
Contracting
Deliverables, exclusivity, disclosure compliance and — critically — paid usage rights.
Whitelisting and amplification
Running the best-performing creator content as paid social from the creator's handle, which usually outperforms brand-account ads.
Tracking
Unique codes and links so each creator has an attributable result.
Performance review
Cost per acquisition by creator, so the next round is a shortlist rather than a guess.
Where we do this
Kidzapp.com
A family activities app across the UAE, where our remit is demand: organic search, paid campaigns and app install activity measured on activated users and completed bookings rather than raw installs.
What we report on
The numbers we are judged on.
Cost per acquisition by creator
Ranked, so budget concentrates on what works.
A creative library
Licensed content you can run as paid media.
A repeatable roster
Proven creators you can go back to.
Questions
Before you enquire
Micro or macro creators?
Usually micro and mid-tier. They cost less, convert better in most categories, and let you test more variables for the same budget.
Do you handle payments to creators?
Yes, including contracting and reconciliation, or we can run it through your finance team.
What about disclosure rules?
Mandatory in every contract. ASCI guidelines in India and UAE influencer licensing requirements are both handled.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.