How this works
Channel loyalty is expensive. An account that spends the same split every month regardless of results is being administered, not managed.
We plan across Google, Meta, YouTube and native together, agree a cost per result, and reallocate as the evidence changes — including away from channels we recommended.
Scope
What is included
Full-funnel planning
Prospecting, consideration and retargeting mapped to the buying cycle in your category.
Cross-channel buying
Google, Meta, YouTube and native managed as one budget rather than separate silos.
Tracking first
Conversion measurement verified before launch. No exceptions.
Creative testing
Structured variant testing with a refresh cadence set before fatigue erodes performance.
Audience architecture
Exclusions and suppression lists so you stop paying to reach existing customers.
Weekly reporting
Pacing, cost per result and a written note on what changed.
Where we do this
Kidzapp.com
A family activities app across the UAE, where our remit is demand: organic search, paid campaigns and app install activity measured on activated users and completed bookings rather than raw installs.
What we report on
The numbers we are judged on.
Cost per acquisition
Agreed up front, reported against weekly.
Return on ad spend
Where revenue tracking makes it meaningful.
Efficient scale
Growth without the cost per result quietly climbing.
Questions
Before you enquire
What is the minimum budget?
Around ₹50,000 a month in media for a meaningful test. Below that, there is not enough data to optimise honestly.
Will you tell us if a channel is not working?
Yes, in week two rather than quarter two. That is written into how we report.
Do you handle creative?
Yes — static, motion and short-form video. Or we can work with your existing creative team.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.